Is it time to bring your advertising and promotion over to TikTok?
With the growing popularity TikTok, and its existing stronghold over the 18-25 age bracket, its getting harder and harder for businesses to ignore. If your target demographic is young adults, or your product or service is one that would truly benefit from more of your customers seeing it, TikTok is arguably the most ‘visual’ social network today.
By overcoming their initial fear of the camera, companies and business owners have seen the benefits that creating an online presence on this platform brings.
The truly unique aspect of this platform is that users do not need to be following your account in order to see your content. TikTok is most invested in showing users what their algorithm thinks the user will like, regardless of whether they follow the account or not. This means that businesses only getting started on TikTok will often reach a lot more people initially than they would on Facebook or Instagram.
By following these tips, you can reach a larger audience and gain an insight into how your business can use TikTok to it’s advantage.
TikTok Tips for Businesses – What Can You Do?
Reviews
Customer Service is a great way to stand out within an industry. By showing the customer that the brand is aware of their needs as a consumer, the business can maintain a positive reputation within the competing market. With TikTok’s ‘stitch’ feature your business can create a direct response to a comment or review. This allows the company to create a more personal experience for the customer, showing a level of care towards them.
Content and Competitors
Be aware of your competitors on the platform when creating content. Leveraging current trends for your latest videos can really help you reach new audiences, but if your competitors have already beaten you to the punch, then your efforts could be in vain. Be weary of being the last one to the party!
By using the platform and spending time on your feed you can quickly recognise popular music or specific sounds used with videos. Often these videos have the same ‘template’ but different content. Successful accounts make use of trending sounds and videos on TikTok, making their videos more likely to be seen on the For You Page (Home Page).
In order to help with creating content, TikTok has a Discover section, showing you trending hashtags, along with videos that relate to these tags. By tapping the search bar you can see a section of recommended searches (based on your viewing), along with trending/popular searches. Here you can see if there are any opportunities to link these trends to your brand and utilise them to your advantage.
In general, people like to see simplicity on the platform. Users do not require fancy graphics or effects, they simply want content that is easily understood/interpreted. Due to the quick 15 second videos that dominate the platform, people want information fast, leaving no room for ‘waffle’ or any irrelevant information. By creating content that is direct and to the point, your business will be one step closer to creating a successful presence on the platform.
One type of video that has proved popular for businesses is a ‘behind the scenes’ video. Customers enjoy getting an inside look into the business, as they believe they are getting a unique and ‘real’ view at what goes on within the business. Take your phone on a walking tour of your premises, showing the warehouse, break room etc. This adds an element of transparency for the customers and increases trust.
Titles
By making use of the Covers feature on the app it allows you to give your video a name or clear image that represents what the video is about, for example: “Top Tips for Businesses Starting on TikTok”. This way your video is easily identified on your page for viewers. This also allows viewers to identify the specific videos or topics they are interested in within a matter of seconds – perfect in our low-attention-span world.
Hooks and Opening Statements
Starting with a ‘hook’ statement increases views and activity on a video. This means having an opening statement that pulls the audience in and, similar to the Covers feature, grabs viewers’ attention fast. In many cases, this is a separately recorded 5 second intro ahead of the main content that quickly summarises the video.
QR Codes
Another feature that may be of use to your business is the QR code. TikTok automatically creates a QR code for your account, which can be found on your account page. By adding this to your advertisements, or even as signage at your premises, or branding on your vehicles, customers can quickly access your account and find relevant content on your page.
Consistency
Finally, consistency is key when using TikTok. Users are more likely to engage with a brand if it is frequently recognised on their feed. If a customer has interacted with your brand in the past, TikTok is more likely to recommend you on their For You Page, or may even send push notifications to them when you share new content. By posting regularly on the platform, you can successfully grow your business and increase brand visibility.
By following these tips, you can start your business’s TikTok journey off on the right track and reach more customers. By being consistent with content and engaging with the platform on a regular basis, you can create a new, successful promotion channel for your business.
Learn More
Fahey Media is here to help! Visit our TikTok for more information on how we can help your business. You can also Contact Us to find out more abut working with us on your digital strategy.