For the third instalment of the ‘Startup to Success’ series we are joined by the founder of both ‘Dena Shearer Photography’ & ‘Luvly Content’.
With extensive experience working as a sole trader in the competitive industry of professional photography with ‘Dena Shearer Photography’ since 2015 and ‘Luvly Content’ since 2020, Dena has cemented her reputation as one of Ireland’s leading corporate photographers – a feat she attributes to her tireless work ethic and her dedication to fostering client relationships.
Communicating With and Educating Clients
Focusing on transparent communication, Dena prides herself on educating her clients on everything from costs to the various technical aspects of her work. This approach, with a foundation in mutual respect, is key to building lasting relationships with her clients.
With a passion for photography and the reputation she has carved for herself, Dena gets to do what she loves for a living. In our conversation, Dena explores this, and the work required to turn passion into profession.
Navigating Wedding and Commercial Photography
We were fascinated to hear Dena’s perspective on ‘knowing your value’ in the beginning of her career, thinking of the bigger picture and not being pigeon-holed by pricing.
Dena shared her insights into the contrasting genres of wedding and commercial photography and how having a background in hospitality was beneficial for her in the more ruthless world of commercial photography.