For the fourth instalment of the ‘Startup to Success’ series we are joined by the founder of Go2Web Ian Jackson.
Ian’s expertise in the digital domain is unparalleled. His business journey is marked by a trail of successes since 2000. Through his brainchild, Go2Web, he has not only assisted countless businesses in constructing and sustaining WordPress websites but has also spearheaded the establishment of Web.ie. This latest venture focuses on delivering tailored WordPress training to the often-overlooked SME sector, solidifying Ian’s reputation as an indispensable resource in the industry.
Trusted Adviser for Businesses in the Digital Landscape
Ian’s journey is not merely defined by his ventures but by the depth and breadth of his skill set. From his early days in sales and marketing to his foray into project management and web training, every facet of his career has contributed to his understanding of the digital landscape. His prowess in content marketing and astute LinkedIn consultancy further complement his repertoire, enabling him to offer comprehensive solutions tailored to the unique requirements of Irish businesses. Through his guidance, these enterprises have not only established but also maintained a competitive edge in their respective sectors, solidifying Ian’s legacy as a trusted adviser and mentor in the digital age.
Challenges for Clients and Providers
During our discussion, Ian reveals that a challenge many SMEs face with their websites is that unless the relevant software is being used on a regular basis, and familiarity is built up, it is almost impossible for a business person to retain the skills required to maintain their site.
Asked about challenges his own business has faced, he recounts the times when they “couldn’t pay themselves a salary for a while” – such as when they took the decisive step to stop offering an email service – and the following month lost 50 per cent of their clients, with revenues plummeting.
It was also interesting to hear Ian relate how the pandemic was actually quite good for business, with a lot of firms updating their websites, but the knock-on effect is that now, three years down the line, this type of website development work is thin on the ground.
Approach to Risks and Looking Forward
Ian also dwells on the figure that is most important in running a business – the bank account. A business has to trade at an even keel or make a profit, he insists, and relates how web design is a tough business to make a profit in as the barriers to entry are very low and competition is fierce. Ian has come to learn that running an SME business is all about staying positive in the bank account and managing your costs.
It was also fascinating to hear how Ian called on his 24 years of experience to make “better decisions” when he decided he was going to provide WordPress training through new venture Web.ie. As such he was able to set up this new line of business without having to hugely invest in it because he was able to identify the target market and be sure how the revenues would go.